Evaluation Questions - 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

When creating our product we used forms and conventions of real media products. These include the band shots and shots of the lead singer on his own singing. From my research I found that most videos would have a lead singer or a band playing in between the narrative. We decided we wanted to add to the lead singer's isolation in the narrative by having shots of him singing in a different location by himself. This meant that we challenged conventions by using many different scenes with different things going on that all come together to create one story. We have shots of our lead singer by himself as well as with the band and a narrative that also uses a lot of different ideas. This was a risk as we risked making our video difficult to understand.

We included band shots aswell as isolated shots of just the lead singer to add to the themes of the video.

In our video we use present day shots of the boy who hasn't moved on and the girl who has. We use flashbacks of the couple together when they were happy. Shots of the band and the lead singer and a whole section at the end of the video that is in the boy's imagination. This challenges conventions as we have used so many complicated ideas that are not often all used together. However, audience feedback showed that people who watch the video understand the narrative and so we think that this was a risk that has paid off. Using all of these different aspects for our video has meant that it keeps the audience interested throughout the video. Especially as the song we chose is very slow and it is difficult to keep the audience's attention for 4 minutes. 

There are a lot of different aspects to the story which we have shown through different techniques.

The idea of making a narrative video came very early on in the planning of our project. The song has a narrative to it and so we felt it was necessary to follow the narrative of the song with our video. We viewed many other music videos with narratives to inspire our own and everyone in the group had many ideas that got us off to a really good start. We viewed some videos that have a narrative that begins even before the music starts in the video. These videos included acting and dialogue and we considered using this idea in our own video. However, we eventually decided against using this convention, as the video was already going to be 4 minutes long with the song. We didn't want it to be too long which would risk losing the audience's attention. We set ourselves the challenge of making the narrative as clear as possible just using the song, narrative sequences, flashbacks and dream sequences. We added to the lead singers isolation by bringing the bandshots and the narrative together at the end and fading out the girl and his other band mates leaving him on his own. 


A main convention that we used in our video was the iconic setting. The song puts a lot of emphasis on the corner where the man is waiting for the girl to come and meet him. We decided that we wanted the corner to be in London and created this using establishing shots of the view over London from Greenwich park. We selected a spot that looked like a typical London street and made this the corner that the boy would wait by. The mise-en-scene of the area makes it look like a wealthy area of London and this goes along with the line in the song 'I'm not broke, i'm just a broken-hearted man'. The view over London appears again in the video when the boy is imagining the girl running to meet him. The fact that we have set such an iconic location for this means that it is obvious that the girl is going to find the boy. The locations for our band shots is also conventional of real media products as band shots are often set in isolated and abstract places. 

We used iconic settings which appeal to the audience and also help the narrative to be easy to understand. 

The themes of love, isolation, moving on and a harsh reality are all regular themes of modern music videos. This is because the audience can often relate to them and so will feel an empathy towards the main character of the video.